Ohio University – Athens, Ohio

• Bachelor of Science in Journalism – Public relations with marketing and sociology emphasis
• Minor in Organizational Communications
• Professional Sales Certificate: Schey Sales Centre
• Leadership Certificate: 21st Century Leadership Series, Amanda J. Cunningham Leadership Center at Ohio University

High Gear Consulting DBA High Gear Success: Pataskala, Ohio

Communications and Marketing Strategist January 2021-Current

• Outline and implement communications and marketing goals, strategies and objectives for motorsports event organizers, racers and companies
• Compose and distribute press releases
• Write product descriptions, website copy and social media content
• Compile email newsletter content
• Plan virtual, hybrid and in-person events
• Conduct workshops on various motorsports or communications topics
• Create online resource portal to help motorsports organizers conduct and promote rides and races
• Conduct interviews and write articles for various publications within powersports industry

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American Motorcyclist Association: Pickerington, Ohio

Director of Member Activity July 2020-April 2021

• Generate and execute comprehensive marketing and communications plan for riding and volunteer programs for approximately 210k members nationwide
• Plan and execute digital/social media engagement and mass email outreach to tens of thousands of members
• Create and enact operational strategies, as well as document processes, for staff, event organizers, volunteers and partners
• Identify and implement technology/resources to support more efficiency and awareness
• Manage team of staff members in-person and remotely within department and collaborate with multiple other department team members
• Interact with current and potential event organizers, members, volunteers, sponsors, organizational partners, vendors, venues, municipalities, etc.
• Recruit and facilitate large groups of volunteers, engage them and recognize their efforts  
• Map and maintain database of volunteer contact information, interests and skills
• Develop curriculum and workshops to train/educate volunteers, members and organizers
• Plan multi-day in-person and virtual events for internal and external audiences
• Manage budget in excess of 325k, identify growth opportunities and areas of cost-savings
• Routinely consult with executive team to inform of ongoing operations and opportunities

Recreational Riding Manager October 2017-July 2020

• Coordinated off-road and street motorcycle riding opportunities for approximately 225k members nationwide working with more than 1k AMA event organizers
• Developed/nurtured relationships with event organizers, sponsors, partners and members
• Created valuable tools and resources to revitalize and/or created programs and opportunities
• Improved department processes and implemented comprehensive communications and marketing strategies
• Consulted with executive team about resources to increase value for partners and members
• Handled marketing initiatives, such as website content, social media, promotional emails, press releases, sponsorship fulfillment and data reporting for local and national events
• Developed curriculum and taught workshops to thousands of members nationwide
• Managed $125k budget, identify opportunities for growth and areas of cost-savings
• Increased participation in programs, sought feedback and evaluate program effectiveness
• Managed department coordinator, provided guidance and opportunities for improvement
• Assisted with integration of new database management system and email platforms
• Coordinated and led riding activity at AMA Vintage Motorcycle Days

Assistant Recreational Riding and Volunteer Manager October 2016-October 2017

• Updated copy for program materials and ensured forms followed branding guidelines
• Wrote emails promoting events, sent to more than 239,000 people over 6 months, 35-38 percent average open rate
• Created opportunities to engage volunteers at events or through trainings
• Connected hundreds of AMA organizers with resources to enhance events
• Managed national riding series: promotion, sponsorship fulfillment, data analysis
• Administered LongRider program and developed AMA presentations

Associate Editor / Communications September 2014-October 2016

• Wrote original off-road racing and riding content for AMA magazine distributed to 160,000 members, input into content management system
• Developed bi-weekly, monthly e-newsletters sent to 44,000 subscribers
• Wrote press releases, posted updates on AMA website, wrote script for annual banquet
• Interviewed race winners and edited videos to post to AMA YouTube
• Co-managed select social media accounts with 850,000 total followers

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Motorcycle Ohio: Columbus, Ohio

Chief Trainer March 2019-Current

• Train new instructors in MORE curriculum, as well as provide continuing education for current instructors, online and in-person
• Collaborate with leadership team modify curriculum and training materials

Lead Instructor Trainer Expert (LITE) May 2015-March 2019

• Certified new instructors in MORE curriculum, worked to improve skills of existing instructors through workshops and mentoring, taught students how to ride   

Motorcycle Safety Instructor May 2015-Current

• MORE curriculum instructor who teaches students to ride and receive license certification
• Motorcycle Safety Foundation certified RiderCoach

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Appalachian Championship Enduro Series (ACES): Ohio area

Volunteer Communications and Marketing Consultant February 2012-Present

• Generate and distribute email communication to more than 880 subscribers
• Design/manage WordPress website and create content for 2,300 social media followers
• Secure dozens of sponsors and develop print/digital materials
• Coordinate year-end banquet program and serve as annual event emcee

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Wheelsports, Inc.: Reynoldsburg, Ohio (Power equipment dealership)

Volunteer Communications Consultant January 2008-Present

• Create content for website, social media and email campaigns
• Develop print promotional and event materials

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Motorcycle Industry Council: Irvine, Calif.

Communications Specialist August 2013-August 2014

• Pitched news releases for ATV Safety Institute, Motorcycle Industry Council, Motorcycle Safety Foundation, Recreational Off-Highway Vehicle Association and Specialty Vehicle Institute of America
• Wrote scripts and assisted with coordinating video shoots
• On-air TV spokeswoman in Los Angeles for select events promoting safety and training for operators of motorcycles, ATVs and ROVs

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American Red Cross, Central Ohio Blood Services Region: Athens, Ohio

Donor Recruitment Intern September 2012-May 2013

• Recruited donors for blood drives on Ohio University – Athens campus by phone, email, social media and via in-person presentations
• Supervised registration at blood drives and managed 15 members of Campus Red Cross  
• Served as Public Relations Officer for Campus Red Cross from Sept. 2011-Aug. 2012

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Ohio Fair Managers Association

Ohio Fairs’ Queen January 2010-2011

• Toured 88 fairs in Ohio: 14,000 miles traveled, 60+ blog posts
• Participated in more than 27 radio and T.V. interviews to promote Ohio fair industry and youth development programs

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Public Relations and Marketing / Communications Intern

MPW Industrial Services – Hebron, Ohio May 2013-August 2013

• Edited website content for various divisions
• Wrote copy for service fliers and monthly internal newsletter

Krile Communications – Lancaster, Ohio January 2013-April 2013

• Developed media lists using Cision
• Planned event for client and distributed press releases to media outlets    

Hocking College – Nelsonville, Ohio September 2012-December 2012

• Wrote press releases, profile stories of alumni, weekly internal newsletter and copy for educational program brochures
• Updated web content and prepared social media editorial calendar

Alpha Gamma Delta International Fraternity – Indianapolis, Indiana June-August 2012

• Wrote articles for Alpha Gamma Delta Quarterly magazine
• Designed brochures, fliers and PowerPoint presentations
• Wrote content for seasonal newsletter distributed internationally to 400+ chapters and clubs
• Developed photo and magazine archiving system for the Fraternity

American Red Cross, Communications Department – Columbus, Ohio April-May 2011

• Researched, interviewed and composed blood recipient stories
• Wrote press releases for upcoming blood donation events
• Created PowerPoint for regional event and training programs
• Designed literature for advertising blood drives

Fairfield County 4-H Endowment Board | 2018-Current

• President, 2022-Current
• Secretary, 2019-2021
• Member, 2018-2019

Ohio Trails Plan, Motorized Sub-Group

• Chairwoman, 2022-Current
• Member, 2020-2021

Therapy Dogs International | 2019-Current

• Visit nursing homes and facilities to provide therapeutic relief with my dog

Ohio 4-H | 2013-Current

• 4-H and Ohio fairs volunteer
• Work with youth to help them learn responsibility, grow as leaders and give back to the community
• Conduct interviews and review applications for fair queens, camp counselors and fair board members
• County fair dog show judge
• 4-H alum, member for 10 years

Perry Animal Welfare Society | 2019-Current

• Build and maintain website for animal rescue

Ohio University | 2015-2018

• Mentor and provide career advice for Schey Sales Centre students through Coach and Candidate Program as an alum

4 Paws for Ability | 2015-2018

• Fostered service dogs in training

American Red Cross | 2010-2013

• Recruited blood donors and worked registration at drives