Ohio University – Athens, Ohio

• Bachelor of Science in Journalism – Public relations with marketing and sociology emphasis
• Minor in Organizational Communications
• Professional Sales Certificate: Schey Sales Centre
• Leadership Certificate: Leadership Center at Ohio University

High Gear Consulting DBA High Gear Success: Pataskala, Ohio

CEO/Communications and Marketing Consultant | January 2021-Current

• Strategize and implement communications and marketing goals, strategies and objectives for motorsports companies, event organizers and racers
• Consult clients on revenue-generating strategies, including sponsorship, event marketing, and brand visibility
• Compose and distribute press releases, as well as racing reports
• Write website copy, social media and email newsletter content
• Pitch and write stories for various publications within the powersports industry
• Plan virtual, hybrid and in-person events
• Conduct workshops on various motorsports and communications topics
• Create online resources for motorsports organizers to conduct and promote rides and races
• Host and creator of motorsports podcast conducting interviews with industry icons

Motorcycle Ohio: Columbus, Ohio

Consultant/Chief Trainer | March 2019-Current

• As a contractor, train new instructors in MORE curriculum, as well as provide continuing education for current instructors, online and in-person
• Collaborate with leadership team to modify curriculum and training materials
• Serve as media representative for Motorcycle Ohio, participating in interviews and guest speaking opportunities at national-level events

Lead Instructor Trainer Expert (LITE) | May 2015-March 2019

• Certified new instructors in MORE curriculum, worked to improve skills of existing instructors through workshops and mentoring, taught students how to ride motorcycle   

Motorcycle Safety Instructor | May 2015-Current

• MORE curriculum instructor who teaches students to ride and receive license certification
• Motorcycle Safety Foundation certified RiderCoach (both streetbikes and dirtbikes)

American Motorcyclist Association: Pickerington, Ohio

Director of Member Activity | July 2020-April 2021

• Managed operations for chartered organizations, sanctioned events and riding programs
• Generated and implemented marketing and communications initiatives for riding and volunteer programs for approx. 210k members nationwide to increase program participation
• Instituted SOPs for staff, organizers and volunteers
• Managed in-person and remote team members, as well as collaborate across departments
• Managed budget in excess of 325k, identify growth and cost-saving opportunities
• Identified and implemented tech./resources to support more efficiency and awareness
• Built strategic relationships with event organizers, members, volunteers and industry partners
• Operated multi-day virtual and in-person events for internal and external audiences
• Spoke at national-level events on behalf of the association
• Developed workshops to recruit, train and educate volunteers, members and organizers
• Routinely consulted with executive team to inform of ongoing operations and opportunities

Recreational Riding Manager | October 2017-July 2020

• Coordinated off-road and street motorcycle riding opportunities for approx. 210k members
• Nurtured relationships with hundreds of event organizers, sponsors, partners and members
• Revitalized and created programs and riding opportunities
• Improved department processes and implemented communications and marketing strategies
• Handled marketing initiatives, such as website content, social media, promotional emails, press releases, sponsorship fulfillment and data reporting
• Increased participation in programs, sought feedback and evaluated program effectiveness
• Managed department coordinator
• Organized and led riding activities at AMA Vintage Motorcycle Days

Assistant Recreational Riding and Volunteer Manager | October 2016-October 2017

• Updated copy for program materials and ensured forms followed branding guidelines
• Wrote emails promoting events, sent to 239k over 6 mo., 35-38 percent avg. open rate
• Created opportunities to engage volunteers at events or through trainings
• Connected hundreds of AMA organizers with resources to enhance events
• Managed national riding series: promotion, sponsorship fulfillment, data analysis
• Developed educational content and training materials to present to members

Associate Editor / Communications | September 2014-October 2016

• Wrote off-road racing and riding content for AMA magazine distributed to 160k members
• Developed bi-weekly and monthly e-newsletters sent to 44k subscribers
• Wrote press releases, posted updates on website, wrote script for annual banquet
• Interviewed race winners and edited videos for YouTube channel
• Co-managed select social media accounts with 850k total followers

Motorcycle Industry Council: Irvine, Calif.

Communications Specialist | August 2013-August 2014

• Served as on-air TV spokesperson in Los Angeles promoting motorcycle/ATV/UTV safety
• Pitched news releases for ATV Safety Institute, Motorcycle Industry Council, Motorcycle Safety Foundation, Recreational Off-Highway Vehicle Association and Specialty Vehicle Institute of America
• Wrote scripts and assisted with coordinating educational video shoots

Public Relations / Marketing / Communications Intern

MPW Industrial Services – Hebron, Ohio | May 2013-August 2013

Krile Communications – Lancaster, Ohio | January 2013-April 2013

Hocking College – Nelsonville, Ohio | September 2012-December 2012

American Red Cross, Donor Recruitment Rep. – Athens, Ohio | September 2012-May 2013

Alpha Gamma Delta International Fraternity – Indianapolis, Ind. | June 2012-August 2012

American Red Cross, Communications Department – Columbus, Ohio | April 2011-May 2011