February 15-17, I had the opportunity to attend the Dealer Expo to explore vendors, network with industry companies and meet with professionals. The Dealer Expo, hosted by Dealernews.com, is an international powersports industry trade show that is annually held in Indianapolis, Indiana.
I spoke with industry vendors and learned about new products they are offering. As for the media side of the industry (my favorite aspect), I enjoyed meeting many members of the RacerX and Racer Productions team. I also met Scott Cox, of Resmarket, Inc., who was responsible for the media efforts surrounding the Dealer Expo.
On Saturday, I had the opportunity to meet Jeremy McGrath, seven-time AMA Supercross Champion, at the Bel-Ray booth. I remember when I was younger watching him on TV. He is a legend now!
By attending the Dealer Expo, I gained more insight into the operations of the industry. It allowed me to delve into a more behind-the-scenes look at how vendors and dealerships work together in the industry.